About
I build the AI.
Then I make it work.
Seven years in enterprise GTM taught me how revenue systems break. Now I build AI on top of them so they don't. The background is sales ops and enablement. The output is an operationalized sales motion: repeatable, systematic, and built around the way reps actually win deals.
Profile
The short version.
Jay Campbell is a fractional AI GTM leader and advisor for SaaS and staffing companies, with more than seven years in enterprise sales and go-to-market roles. He has worked at Sense, Avionte, and Staffmark, where he influenced over $75 million in revenue pipeline and managed teams ranging from 3 to 110 people across a 15-year career.
He is the creator of Cadence, a personal AI operating system connected to 50+ APIs (Gmail, Google Calendar, HubSpot, LinkedIn, Beehiiv, and others) that manages pipeline, scores deals, triages email, and delivers daily briefings. He also built DealIQ OS, an AI-powered deal assistant for B2B sales teams that provides MEDDPICC scoring and call transcript analysis, and Selling with AI, a weekly newsletter with a 70% open rate that publishes practical AI playbooks for sales professionals.
His work focuses on AI sales systems, go-to-market infrastructure, and building AI operating systems for revenue teams. He has shipped more than 45 AI products and integrated more than 200 platforms across his career.
Why Different
Builder, not advisor.
Builder, not advisor.
I don't recommend AI tools. I build the systems, wire the integrations, and ship the product. Everything I would propose for your team, I have already deployed for myself.
Operator, not theorist.
Seven years closing enterprise GTM. I know what actually breaks in a sales motion and where AI can fix it. This is not a framework. It is field-tested infrastructure.
Already proven at scale.
Cadence runs 50+ API integrations and 22+ automated jobs daily. DealIQ OS is live. The newsletter has a 70% open rate. The receipts exist.
Work
What I've built.
Every project started as a problem I had and couldn't find a good answer for.
Cadence
→My personal AI operating system. Wired into every part of my digital life: email, pipeline, portfolio, content, and more.
DealIQ OS
→AI-powered CRM built for how modern sellers actually work. MEDDPICC scoring, deal coaching, and full call transcript sync.
Selling with AI
→A weekly newsletter with practical AI playbooks for sellers. One motion per week. 70% open rate.
getaFNjob.com
→AI-powered career tool built for job seekers who are done playing games with the application process.
Background
Where I've been.
Enterprise sales and staffing tech across the full GTM stack.
Leadership
I've managed teams. Real ones.
Fifteen years managing people, from a team of 3 to an org of 110. The pattern was the same at every stop: inherit a gut-feel sales culture, replace it with a system. Pipeline reviews grounded in data. Qualification that held up under pressure. AI-powered workflows the team actually used.
I've built teams from scratch and rebuilt broken ones. The output was always the same: a process that ran without me needing to be in every room.
Work Together
How engagements work.
I work with SaaS and staffing companies that are serious about making AI the foundation of how they win revenue. Two modes: embedded fractional leadership or strategic advisory. Both come with direct access and a clear mandate.
Fractional Leadership
Active operating role. I embed into your team and build the AI GTM infrastructure: systems, tools, playbooks, and the people practices around them. 3 to 6 month engagements.
Advisory
Strategic direction on a monthly or quarterly cadence. Right for teams that have builders but need an experienced AI GTM operator to help them think clearly and move faster.